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Internet-advertising based on CPA model

This survey describes online advertising system with commission based on results that the speaker headed during his work at Japanese company ValueCommerce. The system was launched in 1999, in 2005 the part of the company was acquired by Yahoo!, and in 2006 the company went to IPO.
Presentation provides concise description of the business model with major revenue sources. Company CTR and CPA performance for last few years is analyzed and major trends are provided. It also gives review of the market on the basis of information taken from available sources.
Who: Anatol Filin
Where: Internet and Business Conference 2008
When: April 16-18, 2008



Адрес: 119021, Moscow, Russia, Pugovishnikov pereulok, 11, office#4
Park Kultury, Frunzenskaya
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