Mobile wars: Services vs applications in mobile world

This presentation is dedicated to mobile application world. Browser applications wherever possible push desktop applications out of business, however, in mobile world these trends are not that obvious.
Sometimes mobile applications win (App Store), sometimes services (i-mode in Japan). Mobile application context includes several dimensions: network operators – mobile manufacturers – mobile devices OS manufacturers – application developers – service providers. All those players exercise considerable influence on mobile development. Besides that important role is also played by geographic factor (America – Europe – Asia) and, however strange it may seem, cultural factor.
One of the problems we face is the compatibility and mobile standards problems. Porting of mobile application to a set of mobile devices sometimes can be more difficult than development itself. This is one of the reasons of existence of mobile platforms (analogy of virtual machine or semi-browser) that are the intermediate approach between mobile services and applications. Another intermediate approach includes browser services that use specific features of a phone: GPS, contact list, mobile purse, etc. Problems related to porting can make development of mobile applications unprofitable.
The report provides an attempt to understand whether the key success factor is the right technology or the right business model.
Who: Anatol Filin
Where: Joint conference RIF+IBC
When: April 23-24, 2009

Адрес: 119021, Moscow, Russia, Pugovishnikov pereulok, 11, office#4
Park Kultury, Frunzenskaya
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