Client feedback
"Media-Net" company with a great satisfaction appreciates the work Gramant has done in Banner Ads Statistics project.
We would like to note the high level of expertise and competence of Gramant's engineers in solving complex problems, efficiency and quality of their work.
In Gramant we see a reliable partner, which is able on the highest professional level to provide solution to a task of any complexity and guarantee a high quality of the software from technical and users point of view.
Head of Business Development «Media-Net»
Project descriptions
The Stats system analyzes results of Internet advertisement campaigns. It has been developed for Media-Net, which is a part of Video International Group. Media-Net is one of the largest companies in the Russian Internet advertisement market.
The Media-Net is responsible for placing ads on first-rate Russian Internet sites, such as yandex.ru, mail.ru, afisha.ru, etc. The daily amount of transactions average to tens of millions. To analyze the results of ongoing campaigns a user friendly system is needed, which can display interests and preferences of various Internet resource users. This information allows advertisers to fine-tune their advertisement campaigns and increase the efficiency of Internet advertisement.
Due to the huge amount of data, its processing can take up to few hours and sometimes even days.
The Stats system allows users to view various slices of data, particularly to conduct coverage analysis and unique visitors’ analysis, generate reports in the background with consequent user notification and export the results into Excel. The system supports users access control, also supports an OEM mode, which allows other advertising agencies to provide data to their customers.
Technologies
Platform — Java
DBMS — Oracle
OS — Linux
